Tomorrow Scottish voter will make their final decision into whether to stay a part of the United Kingdom or regain their long awaited independence. Currently the poles are neck and neck but will they decided to keep as strong? Or will they leave us divided? Only September the 18th will reveal.
www.yesscotland.net/
The yes campaign has a very high budget website, which has impressed many and gained them a lot of support. It is simple to navigate around with several pictures leading to reasons (both fact and opinion) why the people of Scotland should choose independence on the 18th of September. The categories appeal to all ranges, varying from economy and Europe to Uni fees and slander against the 'vote no' campaign. There is a lot of detailed information included which has many strong imperatives such as 'we must' as well as it addressing the public in a second person manner, therefore helping them to feel a part of the vote. Additionally, the clothing aspect of the website would gain the yes campaign more funding, there gaining them more support, through the extra propaganda they could afford.
- The video included on the website contains high angles over the child, when the voice over is describing a bleak future, should Scottish independence be denied, which implies that the Scottish children will be vulnerable under a British government. The colours and music combination of pastel and positive when the voice over is describing Scotland creates a more positive image, in contrast to the black and white imagery of the future in Britain, which implies misery.
www.bettertogether.net
The 'Vote No' campaign appears to be receiving less support as its website is less interactive and was clearly developed on a lower budget. The facts are clearly stated but are in less detail than on the 'Vote Yes' website. As the vote has been opened up to anyone aged 16 and over, this website seems to appeal more to a younger audience, as they are considered impressionable by celebrity culture, and this website does contain the opinions of many public figures, such as David Beckham.
Personally I am indifferent to whether or not Scotland become independent. The feud between Scotland and England over their independence began in 1296 (http://en.wikipedia.org/wiki/Wars_of_Scottish_Independence) and has spiraled out of control ever since, so surely the possibility of peace should be welcomed? I can see the argument from both sides. England, of course, want to keep the United Kingdom together, to keep their own personal economy stable, and to appear more powerful than they actually are. However I can also understand that the Scottish desire their freedom, as it can be argued that they feel manipulated by the British government.
The 'Vote No' campaign appears to be receiving less support as its website is less interactive and was clearly developed on a lower budget. The facts are clearly stated but are in less detail than on the 'Vote Yes' website. As the vote has been opened up to anyone aged 16 and over, this website seems to appeal more to a younger audience, as they are considered impressionable by celebrity culture, and this website does contain the opinions of many public figures, such as David Beckham.
Personally I am indifferent to whether or not Scotland become independent. The feud between Scotland and England over their independence began in 1296 (http://en.wikipedia.org/wiki/Wars_of_Scottish_Independence) and has spiraled out of control ever since, so surely the possibility of peace should be welcomed? I can see the argument from both sides. England, of course, want to keep the United Kingdom together, to keep their own personal economy stable, and to appear more powerful than they actually are. However I can also understand that the Scottish desire their freedom, as it can be argued that they feel manipulated by the British government.
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