College promo evaluation (Mike)

In my production the visual aspect was well produced. The shots were framed with the guidance of the rule of thirds, as well as the composition being eye pleasing and intriguing. All of the shots included in the final cut were in focus and were well exposed. However there was a minor issue with the audio. The music jumps in parts, as a result of rushed editing, all though the sounds on the audio were clear and in balance as far as volume is concerned with the music. This unfortunately brought the overall quality of the piece down, however is easily addressable, if I ever re-edit this piece. The transitions between the shots, mainly consisted of cross-fades, and occasionally 'fade to black', therefore making the video have a professional finish. The lengths of the shots vary during the montage to create a quick yet relaxed, and positive pace, which seems appropriate with the brief of showing the college in a positive light. The titles included a lot of information, however they could have been improved with the inclusion of contact details, as this is targeted at potential students. It could have also been improved by ensuring that the text was consistent with in the frame.

The video, successfully, communicates a positive atmosphere to the college through many different aspects. These vary from the bright lighting, which is often associated with happiness, and the quick pace during the laughing montage. The content is also appropriate as it communicates a lot of necessary information about the college, therefore creating a strong impact. The impact is also made through the expressions on the students faces during the final montage. However the video would be stronger, once again, with the inclusion of contact details.

Our group worked well together, and seemed to enjoy the recording process. Our only downfall was that we didn't plan very well, therefore we didn't get some shots that would have been useful, such as a decent shot, done on a dolly, of someone walking around the college.

In conclusion, the piece gives a strong, happy impact. However could be made stronger with alterations to the music as well as the inclusion of contact details.